Retail Consultancy

Over 20 years of experience across all sectors of fashion and lifestyle

The Outside The Box Consultancy service provides practical guidance designed to elevate your business to the next level by optimising your daily operations. With over 20 years of knowledge and experience across all sectors of fashion and lifestyle – from area management to production, recruitment and business development – we can offer bespoke consultations with experience and expertise.

Whether you are an up-and-coming brand or an established business, we work alongside you to effectively strategize and guide you towards a more efficient and successful future.

The services we provide are:

  • Retail Store Operations and Business Operations, Business Structure, Business Development, Sales Generation, Start-up Business, Project manage Store-Openings and Closures.
  • Business Transformation, Recruitment Projects.
  • Support: Staff Leadership and Management, Recruitment, Appraisals, Performance Management, HR administration, contracts, issues.
  • New Store Roll-out Programs.
  • Sales Strategies, KPIs, Target Achievement, Forecast, Planning, Marketing, P&L, Analytical Interpretation, CRM.
  • Team Trainer, Team development.
  • Retail Unit Profitability, Performance Analysis, ROI, Business Plans and Analysis.
  • Advice on digital marketing.
  • Public Speaking, Presenting (internal and external).


Consultations are delivered by OTB Founder and Managing Director, Charmain Gyles-Ferguson, whose reputation and knowledge of the retail industry is unmatched.

With her years of experience working in fashion and her immense collection of contacts, Charmain can deploy her breadth of resources to assist your business’s development. She can identify on a macro and micro level what steps your business needs to take to sustainably grow and develop.

Outside The Box Recruitment is driven by an ethos of building and cultivating long-term relationships from initial meetings through to successful business launches and beyond. We want to learn about you, your goals, aspirations and visions, and manifest those into results you can be proud of.

Case study – MH MENA

MH Mena is a new, up-and-coming haute couture luxury fashion house. OTB played an instrumental role in helping to launch the brand MH Mena in the highly competitive world of haute couture. We continue to consult and collaborate with Mena throughout their business’s development.

Charmain recruited MH Mena’s team and introduced them to our sister company, digital agency, Digital360, who designed and launched MH Mena’s first professional website and a series of look-books. MH Mena are currently working on their collection for the Middle East Fashion Week in Dubai, where they will be selling luxury dresses.

Digital360 partnered with professional photographer John Ferguson for the photo shoot. The collection will be featured on MH Mena’s refreshed website and look-books. The talented work of the photographer captured the essence of MH Mena’s brand and their vision to empower women to be their beautiful selves.


Please complete the form below to enquire about or Retail Consultancy service.

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